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With the kind of exceptional talent that Tzy Panchak possesses, we do not think the status that he has achieved so far in the music scene is what is deserving of his talent, but that is mostly down to his own doing.
His current label, BluNation, has done really well in pushing Panchak to the hearts of Cameroonian music fans. They have helped him commercially and also assisted him in becoming a fast-rising artiste in the Cameroon music scene.
But the position Tzy Panchak is currently holding in the music sphere is way below where he should be. He deserves the same platform as the likes of Mr. Leo and Locko, with the tremendous talent that he has.
Though he has started to make conscious efforts towards going beyond that level he is now, as a person who follows Tzy Panchak’s growth within the industry, here are two things we believe his label should do to catapult Tzy Panchak to that level he ought to be.
1. Organizing his own concerts or Headlining shows in Cameroon:
We still find it puzzling that even after about five years that Tzy Panchak has cemented his place amongst the big names of the industry, he hasn’t still headlined a concert of his own and we honestly think this has affected his growth to super-stardom.
Although some may argue that it also took Mr. Leo and Locko a while before they had their own shows in Cameroon, they have headlined shows all over the world (Yes, we know Tzy had a US Tour).
They have also had shows they headlined in various parts of Africa, Europe, and America which is one of the reasons they have cemented their place as the biggest artistes not only in Cameroon but in Central Africa.
Using Ko-C as a case study, he came into the industry in 2016, 2 years after Panchak’s emergence and he has gone on to headline numerous shows in Cameroon like the Dadju show where he was a headliner and the Johnnie Walker show.
He has also done a European tour and he’s currently preparing for other numerous shows in French Africa.
Tzy Panchak’s Label has to lay down a plan of getting Tzy Panchak to the level that is worthy of his talent. They have to make sure that this year, marks a year where Tzy Panchak will be so busy with tours and shows across Central Africa, Europe & America, and most especially he must headline at least one or two of these shows.
2. Commercializing and Marketing his Music more:
Tzy Panchak’s songs have a lot of soul, emotion, and passion in them and he has been able to carve a niche for himself in the English speaking regions. Although of recent, we asked a francophone friend of ours if he knows Tzy Panchak and he replied by telling us that he doesn’t. Shocking right?. We will take it that our friend isn’t too interested in Cameroon music as he is a huge fan of French HipHop but at least he knows artistes like Lady Ponce, Daphne, Mr. Leo, etc.
His lack of knowledge of who Panchak is, is a sign that something is wrong somewhere. His music isn’t branded well enough as he has been consistent with good music but hasn’t had a hit song yet, but has been consistently delivering good music.
So if he can get that big break like how Salatiel got ‘Anita’ or Daphne got ‘calee’, he will have conquered everyone and the hits can be coming consistently from thereon. It’s good that his problem with Trace Africa has been sorted out. Hopefully, the platform can give more light to his art.
Making Tzy Panchak bigger than he is now will also depend largely on the level of international penetration that he is able to achieve in the year 2020.
Tzy Panchak has maintained a stagnant status (We are not talking financially) for some years now which is really troubling, for an artist with such enormous talent he just shouldn’t be where he is right now and it should be one of the things his label should be looking at.
He is more than super-stardom worthy and achieving that status now depends largely on his Label. There is certainly more work to be done.
We are looking forward to more amazing songs, collaborations and album releases this year.
Article by Tazi for MGP!
