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L’Union Cameroonaise Brasseries and Alpha Better Records are Proud to announce the signing of Salatiel as Brand Ambassador
The artist Salatiel, one of Africa’s most talented afro-pop artists and music producers, becomes the Brand Ambassador of the proudly Cameroonian brewery, for promotion of its quality brands, in particular the prestigious K44 brand, its mineral water Madiba among others.
Salatiel has proven himself to be a formidable and iconoclast artist, with deeply-rooted love not just for his music but for his country. Known for memorable tunes such as ”Toi & Moi”, ”Anita” and ”Water”, a collaboration with Beyonce & Pharell Williams amongst others which have earned him the title of ”Best Male Artist from Central Africa” at the Afrima 2019 Award.
Salatiel embodies the essence of authenticity. Creativity and Integrity, and has brought his unique touch to the Cameroonian Urban Music Scene.
Created in 1972, UCB has been able to preserve its know-how and originality by preferring quality over quantity.
A national socially responsible organization that continues to put ahead of its patriotic side. UCB is one of the pioneers of the Cameroonian brewing companies.
Thanks to a perfect mastery of the brewing process, combined with the use of top-quality ingredients and permanently curious, UCB is at the origin of 3 brands of beer, a range of soft drinks, and a brand of mineral water, all of which have a well-asserted personality and an inimitable taste that is highly prized by consumers.
The ’High Man General’ aka Salatiel is known for spending his passion and fervor regionally and internationally and as Alpha Better Records continues to grow their Brand.
UCB is happy to ride along the journey. It is clear that this is a ’Most Valuable Partnership’ (MVP) for Salatiel, Alpha Better Records and UCB.
Congratulations to Salatiel.
